In a new ad campaign, People for the Ethical Treatment of Animals (PETA) targeted the Lone Star State, using fears of sexual dysfunction to meat-shame Texans out of their love of barbecue.
“Meat interrupts your sex life,” decries the radical animal rights activist group on a billboard unveiled Wednesday near downtown Dallas and along Interstate 35 East.
The towering image depicts a cow comfortably nestled beneath the covers in bed where it lays between a noticeably aggravated man and disinterested woman. The billboard chastises: “Meat and dairy clog your arteries and can lead to erectile dysfunction.”
Then, the billboard preaches to a meat-loving Metroplex: “Go vegan.”
PETA Executive Vice President Tracy Reiman said, “There’s nothing sexy about animal suffering and clogged arteries.” She added: “PETA’s cheeky billboard will have Dallas diners swapping that deadly date-night steak for a vibrant veggie burger in a heartbeat.”
Not so fast. Texas is a major figure in the barbecue belt, leading the nation with a total number of 5,167 BBQ restaurants, of which 2,742 reflect restaurant locations (chains) and 2,425 are independent operators, according to CHD Expert, the Chicago-based food service market research company that tracks restaurant data. They provided these current statistics to Breitbart Texas.
California trails in second place with a total of 2,664 barbecue joints of which 1,493 are chains and 1,171 independents. Florida, Georgia, and North Carolina round out the top five.
Additionally, Texas, the land of Angus beef, tops the nation in cattle production, raising 12.3 million cattle and calves, according to 2017 figures from the National Cattlemen’s Beef Association. Nebraska follows with 6.45 million; Kansas, 6.4 million; California, 5.15 million, and Oklahoma with 5 million.